Newcastle Jets are set to reap the rewards from a club-first approach

Jets say their club-first approach is set to pay dividends BELIEVER: Roy O’Donovan signed with the Jets after hearing the plans for the club. Picture: Jonathan Carroll
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TweetFacebookTHE Newcastle Jets begin 2018 in second position in the A-League, W-League and Youth League.

It’s a worthy achievement considering the Jets collected the A-League wooden spoon last season, haven’t played in the W-League finals in nine years and were also-rans in youth league.

Although there is still plenty of football to be played, chief executive Lawrie McKinna believes the parameters are in place for the club to have on-going success.

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Infact, McKinna hasa long-term plan for the Jets to become “the best professional sporting club in on and off the park”.

“We had a staff development day with Momentum Business Improvement Specialists in July and as a club -players, coaches and administration staff -we set a goal of being the best club in . That doesn’t mean we have to win every week.

It also takes into accountthings like promotion, relationship with fans and themedia, a successful academy… To do that we all have to work together. If we don’t,we don’t have a club.”

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The Jets this season tookcontrol of the W-League and the Emerging Jets, now known as the Jets Academy, from Northern NSW Football, who remain a partner.

“Our vision is to be one big club,” McKinna said. “Whether you are an under-14 player, a W-League player or girls academy player, you play for the Newcastle Jets. We would love everybody at the same complex but it just can’t happen.”

At the top of the tree is the A-League team.

Owner Martin Lee, after taking stock in is first year in charge, has significantly increased the Jets’ resources and made the club a more attractive option for high calibre players.

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“When you first come into a club everything is in place,” McKinna said.

“You can’t just scrap it all because not everything is wrong.We had to slowly tweak things.We wanted to make an environment where players enjoycoming to work. Lifestyle was a big thing.

A lot of players came to the club after we had finished bottom. Roy O’Donovan had offers everywhere, Nikolai Topor-Stanley, Daniel Georgievski had other options but chose to come here.

“They believed in what we were trying to do.”

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